Postidal Inc., is an American multinational technology company based in Midtown, New York City. It focuses on online retail, robotic delis, robotic supermarkets, and artificial intelligence. Since its foundation in July of 2017, Postidal has focused on the building of an affordable online retail store. This technology company wants to not only provide online shopping through their Mobile App and Website but also 24/7 robotic delis all over NYC and NJ, where people can buy just about anything without having to see a cashier.
Postidal opened its first robotic deli on November 2 of 2020 in Fort Lee, NJ. According to the company’s internal publication, Postidal robotic delis will open more delis in 2021. They plan to open several of these robotic delis in all five boroughs of NYC and two more in New Jersey by February of 2022 or sooner.
When asked why robotic delis, Postidal CEO, Marvin Amparo Santana, said, “Well, why not robotic delis?” smiling. Then he added, “We want to change the way people buy in delis, not only in NYC but all over the country. For instance, if you are a New Yorker, there’s one thing you probably know for sure, that is a deli or bodega looks like. For decades, they pretty much have stayed the same, a small store where we can go buy sandwiches or even some aspirins. How about if we changed it? If for the first time we made this shopping experience more 21st century and a lot more futuristic. Well, that’s exactly what we want. We want to use Artificial Intelligence to converse with people in these delis and help them easily find just about anything.”
Well, needless to say, I was hooked. Amparo Santana continued, “Each deli will have an artificial intelligence (AI) assistance to help people in English, and Spanish. It will also have an online associate for extra help. Our company will invest in R&D to continuously provide a better and thus, more and more modern user experience.”
These delis will be membership only, though. Customers can only enter these delis with a code, after having signed up for Postidal’s Gold membership. When asked why not having an open deli just like the old ones are, Amparo Santana said, “When people come to our delis, I’d like them to taste the fact that the future has arrived. I want them to feel in the future, as if, 15 or 20 years from now if possible. The truth is, when most of us go shopping we do not feel that way, it is mainly because most giant retail stores use the same shopping method used over a hundred years ago, lengthy lines, and cashiers. And it is not like the self-checkout machines out there, are the answer. They are a good start, but that’s about it. Therefore, we created our own checkout experience, which does not include any self-checkout machine in the market. Our software eliminates the need for cash, debit, or credit cards from our self-checkout experience. Customers can either buy with their face, iris, or fingerprint recognition or with their unique-self-identifiable app code. Each customer gets their unique-self-identifiable app code to purcahse with, in case they don’t wanna use their iris, face or fingerprint recognition . More importantly, they don’t need their phone to buy since our software can recognize who they are when they checkout. The software automatically charges the credit or debit card we have on file for them.”